Launching a website to promote a product launch before the product has been finalised, is far from ideal. The product designers are fully occupied by their own looming deadline and everything else takes a back seat.
That being said, designing a site solely based on a press shot, was an interesting experience, with the final magazine and website in fact closely matched in the end.
The Wonderpedia magazine website was constructed in Episerver (an ASP.NET CMS), developed in Visual Studio and designed in Photoshop.
The project design featured large dynamic background photos, that changed on page load and bright brand colours. It was also memorable as a member of the marketing team asked at one stage for the design to ‘pop’ more (a reference almost straight out of Oatmeal’s clients from hell).
Gallery – Photoshop work and live site
Developed using PHOTOSHOP, EPISERVER, JQUERY, XHTML & CSS.