Notes from the free ‘Social Media Marketing’ course run in the summer of 2014 by Networking on Sea host Dave Goody, at the University of Essex.
- Is a vehicle for more visibility, not directly more business
- Importance of Wikipedia, dmoz.org
SM Content
- Content needs to be relevant to audience
- Interlinking, importance of others linking to your content
- Keyword use within content
SM Content Research
- Choose an engaging headline
- Follow with a great opening and summary
- Remove non-essential text
Usage
- Don’t be a salesman on SMM
- Be a resource. Provide detailed analysis people can learn from
- It’s a long-term commitment
Images
- Image keyword importance
- Appear under Google images
- Use Flickr
- Look at competitor keywords
Username
- Use the same username for all your social media activity i.e. Twitter, Facebook.
- Keep username short
Customer Service
Stay in touch with your clients / customers. How are things? Do you need any help?
Twitter Customer Service Examples
https://twitter.com/comcastcares – The official support account for @XFINITY residential and business services from @Comcast. Our team is growing to provide help & technical support.
https://twitter.com/zappos – Discover fashion today. Get it by tomorrow. We can’t wait to hear from you! Customer service: 800-927-7671
Fun / Humorous Examples
https://twitter.com/ArenaFlowers – Every time a magician produces a bunch of flowers from as if from nowhere he has actually used a wormhole to steal from a florist. Do not applaud this.
https://twitter.com/paddypower – Betting and sports news, served with a side of mischief. @AskPaddyPower for queries & assistance!
Apps and Useful sites
TweetDeck – gives the Twitter experience more flexibility by letting you view multiple timelines in one easy interface
twittercounter.com – Get a clear overview and graph of your Twitter stats.
Several Apps find tweets by location and topic.
Get alerted to what is trending and being talked about.
Convert suspects into prospects. Identify people and follow them.
Types of tweets
- Personal messages
- Retweets and replies
- Questions
- Commercial messages (ratio of 1 in every 15)
- Miscellaneous
