Clothing retailer Viva Brasilia needed a robust blogging platform to supplement their e-commerce Magento store. vivabrasilia.co.uk, previously informed customers of new product ranges and offers by; social media, weekly email newsletters and press shots, but wanted to also share their news on their site.
Having regular, engaging content is key to performing well in search engines, increasing visitor numbers and sales.
News Website Design
Using a Magento blog plugin didn’t have the breadth of options of a full WordPress solution, so a responsive design with large featured image mastheads was developed to fit in with the main Magento website. The footer is consistent across the ecommerce and news sections, whilst the primarily navigation changes with context.
The news section now hosts the website’s clothing guides, offers and press releases. There are also plans to introduce polling within posts.
Viva Brasilia – News Lander
WordPress Post
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