Sand Royale are specialists in student accommodation and Buy to Let property investments in the UK. Based in the Dragon Enterprise Centre, Leigh-on-Sea, they contacted us to improve their online presence and hosting difficulties.
Old website
Their previous website was built using 1 and 1’s website builder and template, coupled with 1 and 1 hosting and email solution. Whilst this was sufficient to get their site set up online, they found the cms tools clunky and had issues with email reliability. The look and feel of the site, no longer matched the ambitions of the business and hampered client confidence.
Sand Royale also saw this as an opportune time to switch from sandroyale.com to sandroyale.co.uk to reiterate their UK first service.
Investment Property Website Design
After an initial discovery consultation with Sand Royale co-owner Darren Hughes, Measured Designs drew up a proposed site structure, paying particular attention to Sand Royale’s key services and site goals.
Site Structure
Here’s an excerpt from Sand Royale’s site structure document.
Design focus
The website must have a clean design, with horizontal main navigation and a large hero image with overlaid elevator pitch. Content hierarchy; with more important content higher up page and larger. Sectioned into rows for a more consistent responsive layout.
Sitemap
- HOME
- INVESTMENTS
- STUDENT ACCOMMODATION
- BUY TO LET
- AIRPORT PARKING
- HOTELS
- LOCATIONS
- LEEDS
- MANCHESTER
- SHEFFIELD
- ETC – OTHER LOCATIONS
- DEVELOPMENTS
- GROVE HOUSE
- ANGLEGATE
- ETC – OTHER PROPERTY LISTINGS
- NEWS
- GUIDES
- VIDEOS
- ETC
- ABOUT US
- CONTACT US
INVESTMENTS – Page
Each investments landing page will provide information on the various investment types and act as keyword pillar pages for better site ranking. Most of the page will consist of static text and glossy images. E.g. Why invest in x, overview, forecasts, USPs, features, testimonials, guides, videos.
The landing page will display a row of the latest property listings, relevant to that area. These listings will be displayed as a thumbnails/ title. Property items will be grouped by tag, so the newest listings are automatically called in.
Clicking on any image, will take you to the individual property item page. This will be a new template page with a layout to highlight key parts of the project and information (to be finalised).
- INVESTMENTS LANDING PAGE
- STUDENT ACCOMMODATION
- BUY TO LET
- AIRPORT PARKING
- HOTELS
Each investments page will have a Call to action, ‘Request an investor report’, ‘Contact an expert’ etc.
PROPERTY LISTING – POST TYPE
Each investment property will use a custom post type, so the layout will be different to a regular news or video post. These fields will be taken from the investment guide, but could include;
PROPERTY FIELDS
- NAME
- STRAPLINE
- LONGER DESCRIPTION
- HIGHLIGHTS / KEY FEATURES
- INVESTOR HIGHLIGHTS / KEY FEATURES
- PRICE
- DEPOSIT
- GALLERY
- FAQs
Having a standard template will keep the listing pages consistent.
LOCATION – Page
Location landing pages with links to separate location area pages. Individual pages describe the location, USPs, features, testimonials/ reviews / case studies, related posts, Call to action.
These pages will be based around core keywords e.g. Newcastle Property Investment
This page will combine dynamic content such as tagged posts and SEO content to promote the keyword.
Web design & development
CMS (content management system)
sandroyale.co.uk is built on a WordPress CMS, with custom built property post types.
WordPress is robust and sustainable, being both easy to use and develop on. It is able to handle complex functionality and is now firmly established as the most popular CMS.
Custom built property post types (CMS view)
These property pages contain property price, deposit value, location and investment type meta data.
Custom built property meta data (CMS view)
Individual properties appear on location (Liverpool, Manchester), investment type (student accommodation, hotel) and development landing pages, as well as the homepage and as related properties on other property posts.
Website (frontend view)
Property pages are given their own masthead background colour styles to make them distinctive, with clear Call To Actions to encourage visitors to find out more about the property.
Testimonials / Feedback
The client was ecstatic with the new website and the overall project delivery.
Can I take this opportunity to thank you for your hard work and making our website look fantastic.
Thanks again Andrew, if ever you would like to use Sand Royale as a reference to win new business please feel free to forward them my detail. I would be happy to recommend other companies of any size to you as our whole experience has been first class.
– Darren Hughes
Let Us Improve Your Website
It’s great to get glowing feedback from clients. We’ve been creating websites for over 16 years now, so feel well placed to give you expert advice on what sort of website architecture, content plan and keywords would put you above the competition.
Take a look at our other WordPress portfolio work and give us a call to discuss developing your business website.
