ADAllen Pharma source comparator drugs for clinical trials as part of the pharma supply chain process. They wanted a new dynamic website, centrally focussed on their core services, driven by a powerful CMS that allowed them to control future content updates.
Pharmaceutical Website Design
The new website is driven by a WordPress CMS, allowing ADAllen Pharma the ability to add and update their own content. The site even has advanced meta blocks to allow for the CMS control of even complex layouts, such as the service pages.
The homepage has a clear elevator pitch; to relay the site’s aims and purpose, a featured news section; so the client can pin content to the top of the homepage, and recent news and Twitter feeds; so the site is fresh and up to date.
The Contact Us form was improved, with the additional of a pre-defined ‘Area of interest’ subject area and required fields to help improve the quality of enquiries.
More information about the ADAllen website redesign can be found here.
