My final involvement in the Parkers design project was to create a series of CTA vector icons, to navigate around the site.
This was originally tasked to an external agency, but the work produced for us for the limited fee, wasn’t really in keeping with the rest of the site.
Each icon was produced in Illustrator, by importing a car cut out and using various filters to simplify the colour and level of detail. The strong Parkers navy blue was then applied to vector elements, set against a light blue circle to frame the icon. Drop shadows and white bordering was also used to help with composition and to make the icon easier to see at smaller sizes.
Here’s a later group, although I prefer the icons with a mix of vector and rasterised car image.
