Notes from ‘Effective Networking’ run in 2014 by Networking on Sea host Dave Goody, at the University of Essex (Southend-on-Sea branch).
Purpose of networking
- Increase your pool of contacts
- Build awareness of what you do
- Motivate valuable referrals
- Influence what people think of you
- Be seen as an expert
- Great for recommendations
- Beneficial relationships (mutual prosperity)
Important Factors
- Regular attendance
- Be known to gatekeepers
Opportunity = Credibility x (Personal Brand + Visibility + Social Capital)
Be pitch perfect – Tailored LinkedIn profile
- One sentence about what you do
- Second paragraph qualifies what you do
Namechk
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